For deal teams sizing private companies

Size up any
private company.

Type a company name and get its estimated revenue, headcount, margins, and ownership in about two minutes, every source cited. Need it airtight for the IC? Send it to our quality team for a hand-verified review within 24 hours.

internal insight · Liquid Death Mountain Water, Inc.
PrivateBeverages · Founded 2017 · Los Angeles, CA

Estimated revenue · FY 2024

$263M

Range $245M – $290M · 8 sources triangulated within 11%

High confidence

94/100

Defendable in IC

Source consensusEach dot = one independent source
$263Mchosen
$245M
±11% spread
$290M

Triangulated from

8 independent sources

Every figure cited
LinkedInHeadcount
148 employees
ZoomInfoRevenue est.
$258M
Apollo.ioHeadcount
156 employees
GrowjoRevenue est.
$261M
D&B HooversRevenue est.
≈$270M
IBISWorldIndustry benchmark
$1.74M / empl
CrunchbaseFunding history
$267M raised
Press · 12 moMentions
50+ references

Methodology

How we got here.

1

Identify employee count

Cross-checked across LinkedIn, ZoomInfo, Apollo

2

Apply revenue per employee

IBISWorld benchmark · Beverages NAICS 312

3

Triangulate with aggregators

ZoomInfo, Growjo, D&B — conservative midpoint

4

Stress-test with filings

UCC, SoS, EDGAR, press mentions

View full methodology →

Built for

Private equityFamily officesIndependent sponsorsCorporate developmentBoutique investment banks

The problem

Your target won't share financials until the LOI.

PitchBook costs $24,000 a year.

Your analyst is spending two days stitching together LinkedIn headcount, ZoomInfo estimates, and public filings.

Type the name. Get your read in two minutes.

01Stage One · The Estimate

An estimate you can defend in an IC.

Every figure on the page is cited. Every assumption is editable. Switch providers, change the lever, watch the number move. No black box, no “trust the model.” And when it has to hold up, a human checks it (Stage Two).

Every source visible

LinkedIn headcount, ZoomInfo, Apollo, NAICS benchmarks, UCC filings — every input that built the estimate, with citations, in one place.

A lever, not a black box

Conservative, moderate, aggressive. Move the slider, see the assumptions and the resulting number change together.

Your providers, your weights

Keep the data sources you already trust. Mute the ones you don't. Re-weight them the way your team actually thinks.

Algorithm controls

Liquid Death · FY 2024

Conservative

$245M

Moderate

$263M

Aggressive

$290M

Source providers

Mute any source · estimate updates live

LinkedInHeadcount
148 employees
ZoomInfoRevenue est.
$258M
Apollo.ioHeadcount
156 employees
GrowjoRevenue est.
$261M
IBISWorldIndustry benchmark
$1.74M / empl
CrunchbaseFunding history
Muted

Resulting estimate

$263,400,000

Confidence

94/100

02Stage Two · The Review

When it has to be right, a human checks it.

The instant read is AI-generated. When the number has to hold up in front of your IC, send it to our quality team with one click. They research it by hand and return a verified estimate within 12 to 24 hours.

On every plan. Queue any company you've run, including all three on the $5 trial. The model gives you speed; a person gives you confidence.

Quality review

IN REVIEW

Liquid Death Mountain Water, Inc.

Sent to quality team · verified estimate in 12-24h

Instant AI estimate · $263M
Sent to quality team
Manual research in progress
Verified estimate delivered

Turnaround

12-24 hours

Checked by

Our quality team

About

Built by an operator, not an aggregator.

Vlad Shostak founded Internal Insight. He is currently Chief Technology Officer at Garfinkel Group, where he designs decision-grade infrastructure for a litigation firm — systems that have to stand up to legal scrutiny.

Before that, he held senior engineering responsibilities in large-scale operational settings including a large SEC registrant and global logistics company, requiring high reliability, structured process control, and cross-functional execution.

He holds a B.A. in Computer Science from Hunter College of the City University of New York and an MBA from the Sam M. Walton College of Business at the University of Arkansas.

From Vlad

Every deal team I've talked to has the same problem at the top of the funnel. The target won't share financials until LOI. PitchBook costs more than a junior analyst. Someone on your team loses two days a week stitching LinkedIn headcount, ZoomInfo guesses, and filings into a number a partner will actually look at.

I'm applying the same standards I've used in SEC reporting and high-reliability operations to private company estimates. Every number cited. Every lever exposed. Every assumption editable. The first read you'd be willing to put your name on, in two minutes instead of two days.

If you're sizing a target right now, run one on the $5 trial. You'll see exactly what this does on a real name in your pipeline.

Pricing

Try it for $5. Run your pipeline for $299.

Five dollars for three companies, no subscription. $299 a month for every company on your list. Every plan can send any read to our quality team for a hand-verified review.

Trial

One-time

Three real companies. No subscription, no auto-renew.

$5one-time

3 company reads · every source cited

  • Three full company profiles, instant
  • Every source cited, every number adjustable
  • Send any of the three for a hand-verified review (12-24h)
  • One-time charge. No subscription.

Pro

For deal teams

Unlimited companies. Every source cited. Cancel any time.

$299/ month

Unlimited company profiles · cancel any time

  • Unlimited companies, sized on demand
  • Every source cited, every number adjustable
  • Hand-verified reviews by our quality team, priority turnaround
  • Cancel from your dashboard any time

Secure checkout, powered by Stripe. Cancel any time.

Bring a target. Leave with a number.

Five dollars for three companies. $299 a month for all of them. Get the instant read, then send it to our quality team for a hand-verified review when the number has to be right.